Structured to be closer to consumers and distributors
Paris, France-based Pernod Ricard SA, the world’s co-leader in wines and spirits, has a bottom-up, decentralized business model under which the holding company determines the overall strategy and brand companies produce and develop specific marketing strategies for the brands. The company then empowers its regional subsidiaries, like Pernod Ricard USA, to make field decisions based on in-depth knowledge of local markets.
In line with this structure, Pernod Ricard USA is guided by the insight of its employees and customers in the U.S. This enables the company to more quickly identify and respond to consumer trends and customer needs, and to successfully execute against its strategic priorities.