Organization
Structured to be closer to consumers and distributors
Pernod Ricard SA has a bottom-up, decentralized business model under which the holding company determines the overall strategy and “brand owning” companies produce and develop specific marketing strategies for the brands. The company then empowers its regional subsidiaries, like Pernod Ricard USA, to make field decisions based on its in-depth knowledge of each market.
In line with this structure, Pernod Ricard USA is guided by the insight of its employees and customers in the markets. This enables the company to more quickly identify and respond to consumer trends and distributor needs, and to successfully execute against its strategic priorities.