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Martell™ Debuts Noblige, A Stylish Alternative to Traditional Cognacs
Martell Introduces Their New Noblige Cognac – A Step Above VSOP
White Plains, N.Y. (April 3, 2006) – Martell Cognac introduces a smooth, rich and refined cognac that is perfect for today's style conscious consumer in search of that unique savoir-faire. Martell Noblige is so distinct it has created a whole new reference point in the Cognac category – "Qualite Superieur" – that finds its place a step above VSOP's. Noblige's dark copper hue, pear and lemon nose and smooth, floral taste are the result of combining a greater share of eau-de-vies from the famed Borderies growing area and aging the superior blend in new "noble" fine-grained oak barrels.
"The sleek, sensuous bottle and label offer the first hint of the exquisite product inside," notes Abegail Domond, Marketing Director for Martell, Pernod Ricard USA. "Noblige's contemporary design combines subtle elegance with breakthrough innovation in which the crystal clear glass magnifies the Cognac's vibrant hues." When it comes to spirits, discerning consumers are always looking to â??find' the next new product and brand that helps them define their personality and style. Domond continues, "We are confident that Cognac consumers will embrace Noblige for its distinctive style and sensuous appeal as well as its superior quality."
Martell Noblige will debut in retail outlets and on-premise establishments throughout the country this spring and will be supported by an exclusive marketing platform that celebrates urban style through proactive media outreach, strategic partnerships with influential tastemakers and stylish POS materials to catch the consumer's eye. In addition, our customized Martell Noblige Salute to Style national launch campaign will consist of exclusive events in our top 5 Cognac markets (Atlanta, Baltimore, Chicago, Detroit and Washington, D.C.), that include local radio personalities, give-aways, and special website drivers. The program will culminate in an on-premise VIP event where a "Martell Noblige Sharp Dressed Man" will be crowned. The five finalists (one from each market) will receive unique premium gifts customized to fit this exquisite marque.
"Martell is the oldest of the four major Cognac Houses and is world renowned for creating the broadest range of superior Cognacs," concludes Domond. "Noblige is an extraordinary Cognac and a perfect fit for the Martell family."
Martell Noblige will be available in 750ml, 375ml and 50ml sizes.
About Martell Cognac
Known the world over for its signature elegance, smoothness and finesse, Martell™ Cognac is an original cognac distinguished by a light and floral character. The Martell production process is truly unique, combining exceptional blending techniques with an inimitable distillation and aging process. Martell is blended from only the best eaux-de-vie from the four finest growth areas in the Charente region of France - Grand Champagne, Petite Champagne, Fins Bois and Borderies.
Martell's distillation method is very specific, characterized by tight control of every stage of the production process and incorporating a double distillation to ensure the elegance and finesse that are the hallmarks of Martell Cognac. Martell uses only fine-grained Tronçais-type oak wood for its craftsman-quality casks, which give fine, light mellow Martell cognacs their incomparable elegance.
About Pernod Ricard USA
Pernod Ricard USA, based in White Plains, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world's # 2 spirits company and #3 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard's acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company's sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fourth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa®, Chivas Regal® Scotch whisky, Seagram's® Extra Dry Gin, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker® Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott® wines, Champagne Perrier Jouët®, Champagne Mumm®and Mumm Napa® wines, and Pernod® and Ricard®. Enjoy Pernod Ricard's brands responsibly and in moderation.