Press Release Archives
Seagram's Gin® Steps It Up With Distiller's Reserve Gin®
White Plains, N.Y. (March 29, 2006) – Pernod Ricard USA and Seagram's Gin, the number one selling premium gin in the U.S., announce today the introduction of Seagram's Gin Distiller's Reserve, a superior gin that offers Seagram's consumers and gin lovers everywhere a step above other gins in craftsmanship while providing the trade with the opportunity to leverage Seagram's reputation and scale to grow category sales.
Seagram's, distillers since 1857, has perfected the art of fine gin making and is the only house that takes the extra step of mellowing its gin in white oak barrels for added smoothness. Seagram's Distiller's Reserve Gin, takes that process even further. Each batch of Distiller's Reserve is crafted by Seagram's Master Distiller. First, he selects only the best barrel proof batches with the richest character and distinct botanical essence. Then he blends these batches together to create a perfectly balanced 102 proof gin that is worthy of his personal seal. "This is his baby," notes Wayne Hartunian, Seagram's Gin Global Brand Director, Pernod Ricard USA, "and he has created a super-premium gin that encompasses the quality and heritage that consumers want and the style and sophistication they desire – a step above."
Seagram's Distiller's Reserve will launch at retail in May and be available in 1.75L, 750ml, 375ml, 200ml and 50ml sizes. The launch will be supported by a full array of marketing initiatives including national print and key market out-of-home advertising.
"Although Classic Seagram's Gin is, far and away, the volume leader in the premium gin segment, we recognize that there are times when consumers trade up and now we have the perfect product to deliver that step above. Distiller's Reserve offers our very loyal consumer base a step up within the Seagram's family and offers retailers the opportunity to leverage Seagram's leadership position and significantly impact their bottom line. It's a win for everyone," concludes Hartunian.
About Seagram's Gin
Since its launch in 1939, Seagram's Gin has acquired a loyal and enthusiastic following of gin connoisseurs nationwide. The Seagram's Gin family of products includes Seagram's Extra Dry Gin®, the award-winning Seagram's Orange Twisted Gin® and Seagram's Lime Twisted Gin®, as well as a full line of Seagram's® Gin & Juice pre-mixed cocktail products.
About Pernod Ricard USA
Pernod Ricard USA, based in White Plains, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world's # 2 spirits company and #3 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard's acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company's sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fourth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa®, Chivas Regal® Scotch whisky, Seagram's® Extra Dry Gin, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker® Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott® wines, Champagne Perrier Jouët®, Champagne Mumm®and Mumm Napa® wines, and Pernod® and Ricard®. Enjoy Pernod Ricard's brands responsibly and in moderation.