Press Release Archives
Seagram's® Gin & Juice Rolls Out New Prepared Cocktail Flavor Tropical Thunder™
PURCHASE, N.Y., Jan. 26, 2007 – In the season where days are short and temperature frigid, Seagram’s Gin & Juice is bringing the cool taste of the summer tropics to consumers with the launch of Tropical Thunder, the newest bold flavor – mango – to join the Seagram’s Gin & Juice prepared cocktail family.
Tropical Thunder’s authentic mango taste and vibrant orange color offers consumers a unique and flavorful new premixed cocktail alternative and retailers a new opportunity to increase sales in the dynamic prepared cocktail segment.
“Proprietary, nouveau cocktails in bright colors are keeping the prepared cocktail category on the cutting edge,” said Wayne Hartunian, Seagram’s Gin Global Brand Director, Pernod Ricard, USA. “And flavorful line extensions are a key business driver in this dynamic segment. Seagram’s Gin & Juice Tropical Thunder is a natural fit with the bold flavors of the Seagram’s Gin & Juice Prepared Cocktail family and the introduction of this exciting new flavor, coupled with the strength of the Seagram’s name, translates into increased category sales.”
Product innovation, packaging redesign, increased advertising support and new marketing approaches have helped drive impressive growth for the full Seagram’s family of products over the past 12 months. “Given Seagram’s size and scale (the number one selling gin brand in the U.S.), this growth has spurred overall growth of the gin category,” said Hartunian. “And Tropical Thunder gives retailers yet another way to capitalize on the momentum and profitability of the Seagram’s brand and the category.”
Seagram’s Gin & Juice Tropical Thunder will launch at retail in March and will be available in 750ml, 375ml, 200ml, and 50ml sizes. The launch will be supported with bold OOH advertising, traffic-stopping POS materials and off-premise sampling (where legal).
“Our new Tropical Thunder mango flavored Gin & Juice product has strong appeal,” adds Hartunian. “Mango is one of the hottest flavors with growth of 21% over the past 12 months (source: Spectra). Recent consumer research shows that 65% of Gin & Juice consumers like the mango flavor. That’s very impressive and we are excited to add another great flavor to the family. Lined up on the retail shelf, the Seagram’s Gin & Juice range of prepared cocktails is sure to draw consumer’s attention and interest.”
Tropical Thunder will be parity priced ($9.99) with the other Seagram’s Gin & Juice Prepared Cocktail flavors that include: Original Citrus, Purple Rage™, Red Fury®, Ruby Red Grapefruit, Blue Beast™ and Green Dragon™.
About Seagram’s Gin & Juice
Seagram’s Gin & Juice, the #1 brand of Gin & Juice cocktails, was introduced in 1990 as a line extension of America’s #1 Gin. Ready-to-drink Seagram’s Gin & Juice is a delicious blend of premium gin and fruit flavors formulated for the palate of those who prefer fruity versus strong drinks. The line includes a wide variety of exciting proprietary flavors with ginseng and bold, bright colors.
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s # 2 spirits company and # 4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA’s leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram’s Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker™ Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa™ wines, and Pernod® and Ricard® Liquors. Enjoy Pernod Ricard’s brands responsibly and in moderation.