Press Release Archives
Kahlúa® Announces the Debut of Two Exotic New Flavors
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Kahlúa French Vanilla and Kahlúa Hazelnut Represent First-Ever International Flavor Launches
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Food and wine expert Ted Allen Featured in Public Relations Campaign
White Plains, N.Y., March 15, 2007 – Kahlúa, the number one coffee liqueur in the world, today announced the debut of two new exotic flavors, Kahlúa French Vanilla and Kahlúa Hazelnut, available in stores in the United States beginning in May, 2007. The new flavors will be available outside the United States in the fall of 2007. Kahlúa French Vanilla and Kahlúa Hazelnut are indulgent additions to Kahlúa’s portfolio, which already includes the original Kahlúa coffee liqueur, Kahlúa Especial, Kahlúa Ready-To-Drink, and Kahlúa Drinks-To-Go cocktails.
Made with a rich blend of coffee liqueur and the natural essences of Vanilla and Hazelnut, these luscious new flavors may be enjoyed over ice, or as a modern twist on signature Kahlúa cocktails, such as the Kahlúa White Russian.
“The French Vanilla and Hazelnut flavors are the perfect indulgent complements to Kahlúa’s rich coffee flavor,” said Cyril Claquin, Senior Vice President, Global Marketing & Sales, Malibu-Kahlúa International, the Pernod Ricard-owned company that shapes the brand's global strategy. “French Vanilla and Hazelnut flavors consistently rank as favorites among our consumers, and we are confident that they will enjoy indulging in these two new exotics.”
Kahlúa French Vanilla is a careful blend of premium vanilla married with the original Kahlúa taste experience to create a smooth, sweet sensory indulgence. Kahlúa Hazelnut has a gently roasted hazelnut flavor that makes for a rich and decadent taste that enhances Kahlúa’s unique taste profile.
The launch of the two new flavors is Kahlúa’s biggest innovation in the last decade and the first since the brand was acquired by Pernod Ricard in late 2005. “Kahlúa receives priority attention within our premium portfolio, and we are confident that the new flavors will fuel the brand’s momentum,” said Virginia Morris, Kahlúa Brand Director at Pernod Ricard USA. Morris said, “The new flavors will be supported through a TV advertising campaign that will create over 500 million impressions, in-store sampling, point-of-sale materials, a consumer sweepstakes, and public relations efforts, including a campaign featuring food and wine expert Ted Allen of “Queer Eye for the Straight Guy,” “Iron Chef America,” and “Top Chef.” Kahlúa French Vanilla and Kahlúa Hazelnut will be available in 50ml, 750ml, and 1L sizes.
About Kahlúa
Kahlúa is the number one coffee liqueur in the world. Kahlúa is made from 100 percent Arabica coffee beans that are shade grown in the foothills of Mexico and roasted to perfection. The coffee, when blended with the finest imported rums and the sweetest vanilla, creates the exotic taste that is uniquely Kahlúa. Kahlúa Drinks-To-Go are available in: Mudslide, White Russian, Chocolate Latte, Kahlúa & Milk, B-52, Toasted Almond, and Vanilla White Russian. Kahlúa Ready-To-Drink are available in: Original Mudslide, White Russian, Chocolate Latte, Kappuccino, and Banana Mudslide.
About Pernod Ricard
USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA’s leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram’s Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya®Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker Liqueurs and Martell Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa wines, and Pernod® and Ricard® Liquors. Enjoy Pernod Ricard’s brands responsibly and in moderation.
About Malibu-Kahlúa International
Malibu-Kahlúa International is a brand-ownership company, operating as a subsidiary within Pernod Ricard, S.A. Malibu-Kahlúa International is the flagship unit for Pernod Ricard’s global liqueur business, which currently stands at number two in the liqueur category. Malibu-Kahlúa International operates and markets Malibu flavored rums, Kahlúa coffee liqueur and Tia Maria coffee liqueur.
Please enjoy your exotic moment responsibly.