Press Release Archives
Stolichnaya® Announces the Grand Opening of the Stoli® Hotel
PURCHASE, N.Y., April 27, 2007 -- Stolichnaya® vodka, the best- selling Russian vodka in the United States, today announced the May 2, 2007 grand opening of the inaugural Stoli® Hotel, Los Angeles. Adding yet another milestone to Stoli®'s unique history of innovation, the Stoli® Hotel will provide L.A. with a month-long entertainment space, boasting a cutting-edge design that rivals the world's most fashionable hotels.
Inspired by the Hotel Moskva, the iconic hotel on Stoli's label, the 10,000 square-foot Stoli® Hotel is located in heart of Hollywood and comes complete with all of the amenities one would expect from a luxury hotel.
Invited guests will be greeted by a full-service concierge as they enter the hotel to view the exquisitely designed bar or visit the integrated spa. A series of individually designed guest rooms, inspired by Stoli's full flavor portfolio, will host a range of events. The elit™ Suite, which pays homage to Stoli's ultra-luxury vodka, Stolichnaya® elit™, will be open to VIPs only.
The Stoli Hotel, which promises to be the most desirable venue in the city for its month-long stay, has combined glamour, music, film and fashion within a range of authentic, invitation-only events. DJ nights with DJ AM, Samantha Ronson, Kid Millionaire and That 70's Show's Danny Masterson compliment celebrity-filled film premiere after-parties, concerts and magazine parties.
"The Stoli Hotel was conceived by drawing upon the brand's roots," said Adam Rosen, Senior Brand Manager of Stolichnaya vodka at Pernod Ricard USA. "Each facet of the hotel has been carefully selected to incorporate Stolichnaya's authentic heritage, while drawing upon the modern day qualities that top metropolitan hotels possess, including a cutting-edge cocktail culture."
The hotel's design draws from the history of opulence and baroque grandeur of the Russian czars, as well as elements from the Russian artistic and political movement, Constructivism, which championed the arts as a vehicle of social change and was characterized by the bold, geometric, industrial structures of the early 20th century.
Simultaneous to the launch of Stoli Hotel, Stoli will introduce www.stolihotel.com, which will go live on May 2, 2007, and provide viwers with a virtual tour of the hotel, its many amenities and a calendar of events.
Additionally, Stoli Hotel has partnered with DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the United States.
While the Stoli Hotel's inaugural launch will take place in Los Angeles, the hotel is slated to travel to various metropolitan centers across the country, including New York, Chicago and Miami.
About Stolichnaya®
Stolichnaya® has established itself as the most trusted name in vodka, guaranteeing Russian authenticity, quality and expertise in each bottle. Decades after the brand's birth, Stoli® remains the best selling Russian vodka in the United States, valued for its premium ingredients, unique filtration process, and consistently superb taste.
As part of its unique history of innovation, Stoli® was the first imported premium vodka in the U.S. in 1965, the first to introduce flavored vodkas in 1986, the first to establish an ultra-luxury category with Stolichnaya® elit™, as well as the first vodka launched in space.
Website: www.stolihotel.com
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker™ Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa™ wines, and Pernod® and Ricard® Liquors. Enjoy Pernod Ricard’s brands responsibly and in moderation.