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Seagram's® Gin Named One of Brandweek's 2007 Super Brands
Brandweek designates Seagram’s® Gin the Super Brand "Mover and Shaker"
Purchase, NY, (July 5, 2007) – Pernod Ricard USA and Seagram’s® Gin, the number one selling gin in the U.S., are pleased to announce that Seagram’s Gin, was recently named one of Brandweek’s top 10 Super Brand spirits for 2007 and was designated as the "Mover and Shaker" of the top group.
According to Brandweek, “After years of flat sales, Seagram’s Gin is again growing thanks to its African American targeted Urban Elegance ad campaign, new packaging for the first time in 40 years and its new premium Distiller’s Reserve line extension.”
“We are thrilled to receive this recognition from Brandweek,” said Wayne Hartunian, Seagram’s Global Brand Director, Pernod Ricard USA. “Seagram’s Gin has a lot going on these days from new packaging to our dynamic and innovative “Urban Elegance” advertising campaign to new product introduction including Distiller’s Reserve and flavored extensions such as Seagram’s Apple Twisted Gin. Additionally, for the first time the brand is investing heavily in interactive marketing initiatives which really allows us to tap into the lifestyles of our consumer and offer value added lifestyle content. Our investment in the brand is really paying off with solid sales growth over the past 16 months. Seagram’s Gin is the best selling gin in the U.S. for a reason – great taste and affordability.”
Seagram’s Urban Elegance campaign targets African American consumers age 25 to 39 and depict a series of sophisticated social drinking situations in which Seagram’s Gin is an integral part of friends enjoying the moment. “The campaign is designed to elevate the status of the brand in a context that is relevant to the target consumer,” adds Hartunian. “The executions have a certain edginess that speaks to the confidence and vitality of the Seagram’s Gin consumer.”
In addition to advertising, Seagram’s recently updated the flagship Seagram’s Gin brand package with more premium and contemporary cues and launched Seagram’s Distiller’s Reserve, a superior gin that offers Seagram’s consumers and gin lovers everywhere a step above other gins in craftsmanship while providing the trade with the opportunity to leverage Seagram’s reputation and scale to grow category sales. “We are focused on keeping our momentum going strong,” concludes Hartunian. “Look for many more exciting initiatives on Seagram’s Gin through the second half of the year and into 2008.”
About Seagram’s Gin
Since its launch in 1939, Seagram’s Gin has acquired a loyal and enthusiastic following of gin connoisseurs nationwide. The Seagram’s Gin family of products includes Seagram’s Extra Dry Gin®, the award-winning Seagram’s Orange Twisted Gin®, Seagram’s Lime Twisted Gin® and Seagram’s Apple Twisted Gin® as well as a full line of Seagram’s® Gin & Juice pre-mixed cocktail products.
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker™ Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa™ wines, and Pernod® and Ricard® Liquors. Enjoy Pernod Ricard’s brands responsibly and in moderation.