Press Release Archives
Wild Turkey® Celebrates Bourbon Month With American Spirit
Iconic Bourbon Releases New Product
PURCHASE, N.Y., Sept. 12, 2007 -- Wild Turkey® Bourbon, long recognized worldwide as the most authentic of American whiskies, announces the release of Wild Turkey® American Spirit, a limited edition, 100 proof, 15-Year-Old bourbon to commemorate the unique qualities and history of bourbon as the all-American spirit.
"The history of bourbon is the history of our country, from its birth to its continued traditions," says Joe Uranga, Vice President of Whiskies for Pernod Ricard USA. "Wild Turkey American Spirit celebrates our past and serves as our vow to continue making bourbon in the same uncompromising way."
Created by legendary master distiller Jimmy Russell and his son, associate distiller Eddie Russell, American Spirit will be bottled at bond proof, in recognition of the historic tradition of storing barrels of whiskey in bonded, government-supervised warehouses, thereby insuring their unimpeachable age and purity.
"In the early days of the last century, a 'bonded' mark became the customer's guarantee of quality, and the distiller's guarantee that his whiskey was in that bottle,” says Jimmy Russell. "That really allowed the distillers' craft to flourish. Today, Wild Turkey fans know almost as much about their bourbon as I do."
"The name 'American Spirit' seemed to suggest itself," adds Eddie Russell. "Bourbon is a true American innovation, recognized by the U.S. Congress, and embodies the character and determination of our forefathers. We at Wild Turkey Bourbon hope to continue to represent those American values as our products are enjoyed around the globe."
Befitting its extremely limited production as a super-premium bourbon, Wild Turkey(R) American Spirit will be packaged in a unique bottle, sealed with a strip stamp reminiscent of the "bottled in bond" seal and commemorative wooden box.
American Spirit will be available in very limited quantities in the US in September, in conjunction with a U.S. Senate resolution officially declaring the month "National Bourbon Heritage Month." Distribution will then extend to Australia and Japan in October.
Wild Turkey American Spirit is made by Pernod Ricard USA.
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker™ Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa™ wines, and Pernod® and Ricard® Liquors. Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: http://www.acceptresponsibility.org.