Press Release Archives
Stolichnaya Vodka's Ultra-Luxury, Stoli® elit™ Available in Two New Sizes
Purchase, NY, (January 14, 2008) – Stolichnaya Vodka, the genuine Russian vodka, has announced the addition of two new size offerings for its ultra-luxury vodka, Stoli elit. As of November, 2007, Stoli elit is available in a striking 1.75L and 50ml trial size in addition to the 750ml and 1.0L sizes currently available. The addition of these two new sizes comes on the heels of Stoli elit receiving its second consecutive rating of 97 points and Platinum Medal from The Beverage Testing Institute’s (BTI) 2007 and 2006 annual vodka tasting. BTI is a world renowned, privately owned corporation that conducts professional, blind tastings and reviews of beverage products. 97 points is the highest rating BTI has ever awarded any vodka. In its review, BTI noted elit is “Superlative with superb texture, smoothness and pure, clean flavors”.
“The trade and consumers are finally discovering what we have known all along; Stoli elit is truly one of the best tasting, exceptional quality vodkas on the market today,” said Craig Johnson, Brand Director for Stoli Vodka at Pernod Ricard USA. “As such, we have decided to offer this amazing vodka in a 1.75L size for our loyal Stoli elit consumers and a 50ml trial size to invite new consumers to try our “Superlative” ultra-luxury vodka.” Johnson adds, “Stoli elit is truly one of the most impressive and elegant packages in our industry. The new 1.75L is unique and imposing and takes elit to a whole new dimension. The 50ml, an exact miniature replica of elit’s elegant package, is traffic stopping and is the perfect size to encourage trial, build loyalty and increase profits for our trade partners.”
Stoli elit is the world’s first ultra-luxury vodka. It is carefully crafted using a centuries-old Russian recipe and a revolutionary “freeze filtration process” that filters the finest of distilled alcohol, the so-called “lux,” or middle fraction of each limited distillation run. The result is an exquisite product that sets a new standard for consumers and creates the entirely new “ultra-luxury” category among imported vodkas.“Stoli elit offers something above and beyond what is currently available on the shelves,” added Johnson. “It is not just vodka in a fancy bottle but rather, a rare spirit set apart by its supreme quality, smoothness and clean taste.”
Stoli elit 1.75L and 50ml are available for a suggested retail price of $129.99 and $8.99 respectively.
About Stolichnaya
®
Stolichnaya® has established itself as the most trusted name in vodka, guaranteeing Russian authenticity, quality and expertise in each bottle. Decades after the brand’s birth, Stoli® remains the best selling Russian vodka in the United States, valued for its premium ingredients, unique filtration process, and consistently superb taste.
As part of its unique history of innovation, Stoli® was the first imported premium vodka in the U.S. in 1965, the first to introduce flavored vodkas in 1986, the first to establish an ultra-luxury category with Stolichnaya® elit™, as well as the first vodka launched in space.
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker™ Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa™ wines, and Pernod® and Ricard® Liquors. Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: http://www.acceptresponsibility.org/.