Press Release Archives
Wyndham Estate - Where Australian Shiraz Began
WHITE PLAINS, NY (APRIL 26, 2005) -- The Wyndham Estate wine brand is
being refreshed with new packaging and a new brand identity that
celebrates its heritage as the site of the first commercial plantings
of Shiraz in Australia. It is little known that Shiraz -- the grape
that has become renowned, as the international calling card for the
Australian wine industry -- was first planted commercially by George
Wyndham.
In 1828 Wyndham Estate was established by George Wyndham, who planted
the first commercial Shiraz vineyards at the historic Dalwood property
in the Hunter Valley of New South Wales in 1835. To celebrate this
important milestone in Australia's wine industry history, Wyndham
Estate has developed contemporary new packaging for the range to ensure
that Wyndham Estate remains as relevant to the consumer in the 21 st
century as it was in the 19 th and 20 th centuries.
"Key research findings noted there was an opportunity to re-align
Wyndham Estate's pioneering heritage with its image, placing a greater
emphasis on its wine making philosophy which was developed by brand
founder, George Wyndham," stated Jeanne Toro, Senior Group Director,
Pernod Ricard, USA. "The challenge was to emphasize Wyndham Estate's
documented heritage and refine an image that was both familiar to loyal
customers yet modern enough to attract and encourage others to
experience the wine."
Wyndham Estate wines have received over 1,000 international awards
commencing with Silver and Bronze medals at the Paris International
Exhibit of 1867 and the Gold for "Best Australian Wine"
at Bordeaux in 1890. The flagship Wyndham Estate Bin 555 Shiraz
accounts for 95 awards. This success is a testament to the winery's
philosophy of producing wines with generous, full-bodied fruit flavors
that represent authentic Australian Shiraz characteristics.
"It is exciting when you contemplate how established and instrumental
to Australia's founding history Wyndham Estate has been. It is an honor
to be upholding that ongoing reputation for excellence," said Brett
McKinnon, chief winemaker, Wyndham Estate.
In the United States the marketing communications materials created by Alcone promotion
of Darien, CT, include point of purchase materials that deliver Wyndham
Estate's pioneering and heritage message through flow shelf talkers,
brand and product information brochures, and bottle neckers. In
addition, Wyndham Estate's story has been produced in a video
accessible on the web at www.pernod-ricard-usa.com/news/wyndham/photos/index.html .
Wyndham Estate wines available in the U.S. are Bin 222 Chardonnay, Bin
333 Pinot Noir, Bin 444 Cabernet Sauvignon, Bin 555 Shiraz, Bin 777
Semillon/Sauvignon Blanc, Bin 888 Cabernet Merlot and Bin 999 Merlot.
Wyndham Estate wines are imported by Pernod Ricard USA®. Pernod Ricard
is an American producer and distributor of fine spirits and wine. The
company produces Wild Turkey® Bourbon, Seagram's Extra Dry Gin® and
Seagram's Extra Smooth Vodka® and imports other premium brands such as
Chivas Regal® Scotch whisky, The Glenlivet® Single Malt Scotch whisky,
Jameson® and Bushmills® Irish Whiskeys, Martell™ Cognac, Jacob's Creek®
and Wyndham Estate® wines.