Press Release Archives
Kahlúa Adds Mocha To Its Family Of Exotic Coffee Liqueurs
PURCHASE, N.Y. (May 13, 2008) – Kahlúa, the number one coffee liqueur in the world, today announced the addition of Kahlúa Mocha to its family of premium coffee liqueurs. Available June 2008, Kahlúa Mocha will join original Kahlúa, Kahlúa Especial, Kahlúa French Vanilla and Kahlúa Hazelnut in retail and on-premise locations in the United States.
Made with a rich blend of 100% Arabica coffee, natural vanilla and real dark chocolate, Kahlúa Mocha offers consumers a new way to enjoy their favorite coffee liqueur and retailers the opportunity to enhance category profitability. Kahlúa Mocha can be enjoyed over ice, in contemporary cocktails or as a twist on classic Kahlúa drinks.
“The rich, exotic flavor of dark chocolate is the perfect complement to Kahlúa,” said Cyril Claquin, Senior Vice President of Marketing for Malibu-Kahlúa International. “Mocha consistently ranks as a favorite among both our consumers and coffee drinkers*, so we are confident that they will enjoy the pairing of Mocha with the unique flavor of Kahlúa.”
The launch of flavors is Kahlúa’s biggest innovation in the last decade and a top priority since the brand was acquired by Pernod Ricard in late 2005. “Kahlúa receives a great deal of attention within our premium portfolio, and we are confident that Mocha will add to the momentum that Kahlúa French Vanilla and Kahlúa Hazelnut have built since their launch in May 2007,” said Susan Kilgore, Kahlúa Brand Director for Pernod Ricard USA. “We will support the launch of Mocha with consumer in-store sampling, where legal, a 50ml trial program and specially designed POS materials including case cards and shelf talkers.”
Kahlúa Mocha will be available in 50ml, 750ml, and 1L sizes. The 750ml will retail for a suggested price of $17.99.
Delicious Kahlúa Mocha Recipes include:
Iced Mochaccino
- 3 parts Kahlúa Mocha
- 2 parts chilled espresso
- Combine ingredients and serve over ice.
Mocha Bulldog
- 1 part Kahlúa Mocha
- 1 part Stoli Vodka
- 1 part cola
- Combine ingredients and serve over ice.
Mochatini
- 1 ½ parts Kahlúa Mocha
- 1 ½ parts Stoli® Vodka
- Combine ingredients in a cocktail shaker. Add ice and shake. Strain into a chilled martini glass.
Mocha Freeze
- 1 part Kahlúa Mocha
- 2 parts coffee
- 2 scoops ice cream OR 2 parts cream
-
Combine ingredients in blender.
Blend and pour into glass.
Kahlúa and Pernod Ricard USA urge all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit http://www.acceptresponsibility.org.
About Kahlúa
The world’s number one selling coffee liqueur, Kahlúa was created in 1936 deep in the heart of Mexico. Kahlúa is made from 100 percent Arabica coffee beans that are shade grown in the foothills of Mexico and roasted to perfection. The coffee is blended with the finest imported rums and sweetest vanilla to create the exotic taste that is uniquely Kahlúa. This distinct taste has received international acclaim, including silver at the 2007 International Wine & Spirits Competition. Kahlúa is operated and marketed globally by Malibu-Kahlúa International, a unit of Pernod Ricard. In the United States, Kahlúa is imported and marketed by Pernod Ricard USA, alongside leading brands including Malibu, Jameson, and Seagram’s.
About Pernod Ricard USA
Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: www.AcceptResponsibility.org.
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker™ Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier Jouët® Champagne, Mumm® Champagne and Mumm Napa™ wines, and Pernod® and Ricard® Liquors.