Press Release Archives
Hiram Walker® Iintroduces Two New Schnapps Flavors – White Peach and Blueberry Passion
Purchase, N.Y., (June 19, 2008) – Hiram Walker, the classic, diverse line of premium liqueurs made with all-natural flavors, is once again first to market with two refreshing and fruity new schnapps flavors – Hiram Walker Blueberry Passion Schnapps and Hiram Walker White Peach Schnapps. Like all 14 schnapps flavors in the Hiram Walker family, Blueberry Passion and White Peach offer on-premise accounts and consumers alike a cost-effective way to add great flavor and color to both traditional and contemporary cocktails.
Hiram Walker Blueberry Passion offers a creamy, mouth-watering flavor, delicately sweet aroma and deep blueberry color that create cocktails that turn heads. Hiram Walker White Peach is bursting with juicy, ripe white peach flavor, a deliciously fruity aroma, and a light peach color unlike traditionally clear peach schnapps. “Timing is perfect for both our new blueberry passion flavored and white peach flavored schnapps,” said Cort Kinker, Hiram Walker Brand Director at Pernod Ricard USA. “Recent research* shows the blueberry based flavors are the top new flavor choice of bartenders polled while retail consumers chose peach as their number two flavor just behind sour apple which is showing a decline in popularity and sales. We are confident this modern version of peach – White Peach – will be a hit. Summer is the season of fruit flavored cocktails and is the perfect time to unveil these great new tastes to the market.”
“Both of these exciting new flavors are made in the tradition of Hiram Walker using all natural flavors to deliver real fruit taste,” noted Kinker. “We are excited to be the first to offer these new flavors that bartenders and consumers select as their top choices. Both White Peach and Blueberry Passion provide new ways for our trade partners to capitalize on the continued popularity of uniquely flavored cocktails and they reinforce Hiram Walker’s commitment to innovation. And of course, fantastic recipes for these and all our varied flavors are available at HiramWalker.com.”
The launch of White Peach and Blueberry Passion Schnapps is being supported with Hiram Walker’s new Simple-tini retail rack that features a recipe guide full of stylish, easy-to-mix Hiram Walker cocktails. “According to AC Nielsen’s Trade Promotion Study (2007), displays with feature pricing increase sales by 186%,” added Kinker. “Our new racks adorned with our delicious and colorful family of Hiram Walker Schnapps are truly traffic stopping, creating impulse purchase and driving incremental sales.” Innovative counter unit displays, case talkers, neckers, case bins and bartender recipe cards will also be available to help promote the two new products.
Blueberry Passion and White Peach Schnapps are available in 50ml, 750ml and 1L sizes.
Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: http://www.acceptresponsibility.org/
*MMR/PRUSA Research Study - 2007
About Hiram Walker Liqueurs
Since 1858, Hiram Walker pioneered numerous distillation and manufacturing processes that are now industry standards. For example, Hiram Walker was one of the first product lines to begin placing labels on its bottles.
Hiram Walker Schnapps, Flavored Brandies and Bar Essentials now sport a new, contemporary look, including actual photography on the labels to highlight the all-natural flavors used to create the liqueurs. Hiram Walker is one of a very few manufacturers to utilize only all-natural flavors in its entire line-up. The Hiram Walker logo has also been refreshed to reflect Hiram Walker's rich history and sophisticated style. Finally, the bottle has been redesigned with ridges on the collar, allowing for a better grip and easier pouring.
The line of Hiram Walker products consists of 42 Schnapps,Flavored Brandies andBar Essentials. Hiram Walker Schnapps include classic Peppermint, Peach, Butterscotch, and Sour Apple, along with more modern flavors like Tangerine, Mango and recently introduced Pomegranate, Pear, and Pink Grapefruit. Hiram Walker Peppermint Schnapps is the leading Peppermint, accounting for about 30 percent of the peppermint schnapps category. Its leading flavored brandies include Blackberry, Coffee, and Apricot. Triple Sec, Amaretto, Blue and Orange Curacao, along with Crème de Menthe, Cacao, Cassis, and Banana, among others round-out the bar essentials line. Hiram Walker Triple Sec is responsible for roughly 20 percent of total triple sec category sales and is frequently commended for its preferred, natural taste. New Hiram Walker Seasonal Liqueurs, launched in 2007 with the successful Pumpkin Spice, will be joined in 2008 by Gingerbread.
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker® Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier-Jouët® Champagne, GH Mumm® Champagne and Mumm Napa® wines, and Pernod® and Ricard® Liquors.