Press Release Archives
The Glenlivet® Partners With GOLF CHANNEL to Sponsor Themed Night of Programming
PURCHASE, N.Y. (September 3, 2008) – The Glenlivet®, the number-one selling malt in the United States and the number-two in the world, announced today its sponsorship of a new, themed night of instruction on GOLF CHANNEL.
Academy Monday presented by The Glenlivet will encompass 90 minutes and three programs aimed at providing golf instruction, strategy and tips to the ever-demanding U.S. golfing audience. The sponsored evening, hosted by acclaimed GOLF CHANNEL analyst Brandel Chamblee, began Aug. 25 and will feature 40 weeks of original, instructional programming.
The sponsorship will include The Glenlivet-branded program opens and closes, hosted by Chamblee from a specially designed The Glenlivet-branded set. The Glenlivet also will receive branded golf and Scotch trivia questions, quick tips and lessons interspersed throughout the 90-minute programming block, as well as a microsite at www.GolfChannel.com/TheGlenlivet that will highlight each week’s television content, and exclusive online videos and tips on Scotch and golf. Additional billboards will air on GOLF CHANNEL throughout each week to promote Academy Monday, and a targeted e-mail invitation to watch the series will be sent to 600,000 GOLF CHANNEL viewers and 100,000 The Glenlivet Society members.
Academy Monday presented by The Glenlivet will include three, 30-minue shows: The Turn, which provides instruction insight from real tournament situations; Champions Tour Learning Center, which offers tips and instruction from the legends of the game; and TransAmerica’s Playing Lessons from the Pros, which lets viewers eavesdrop on a touring pro’s practice round.
"Academy Monday presented by The Glenlivet represents an incredible opportunity for the brand to reach millions of viewers from our key demographic,” noted Ron Zussman, marketing director for The Glenlivet, Pernod Ricard USA. “There is a high level of correlation between GOLF CHANNEL viewers and The Glenlivet drinkers. Golf and Scotch, both Scottish by birth, are inextricably linked through the sport’s long and illustrious history. This themed night of programming is the perfect vehicle for us to partner and offer something of real value to our core customers.”
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine supplier in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the co-leader of the global spirits and wine industry. The company is primarily focused on the high-margin segment of the industry, and has a leading premium brand in virtually all key spirits and wine categories. Our prestigious spirit brands include ABSOLUT® VODKA, Beefeater® Gin, Chivas Regal® Scotch, Hiram Walker® Liqueurs, Jameson® Irish Whiskey, Kahlúa® Coffee Liqueur, Malibu® Flavored Rum, Martell® Cognac, Seagram's® Extra Dry Gin, The Glenlivet® Single Malt Scotch Whisky and Wild Turkey® Bourbon. Our superior wine brands include Jacob's Creek® from Australia, Brancott Estate® from New Zealand, Campo Viejo® from Spain and Mumm Napa® from the United States. Our exquisite Champagne brands include G.H. Mumm™ and Perrier Jouët®.
The company is based in Purchase, New York, and has more than 900 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit www.acceptresponsibility.org.