Press Release Archives
Russell's Reserve® Whiskies Take on an Impressive New Look
Purchase, NY (September 2, 2008) – Wild Turkey® Master Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell unveiled a handsome and impressive new look for their hand-crafted Russell’s Reserve Bourbon and Russell’s Reserve Rye products, both recognized by whiskey aficionados and industry experts as exceptional small batch whiskies.
“Eddie and I are very proud of the Russell’s Reserve products,” said Jimmy Russell, Master Distiller. “Together, we bring over 80 years of combined experience to the table to painstakingly craft these uniquely smooth and rich bourbon and rye whiskies. It is only fitting that the packaging for these exclusive small batch products accurately communicates the quality of the product in the bottle.”
Russell’s Reserve’s new packaging will debut in November, 2008, in time for the critical holiday selling season. The handsome new look more clearly communicates the products age and small batch craftsmanship. A visible wood cork and parchment label that is reverse screen printed to tell the story of legendary bourbon makers Jimmy and Eddie Russell, help to further convey quality and heritage. Every bottle will be shipped with a neck hanger that also tells their story as well as tasting notes for their handcrafted whiskies. The brand names, Russell’s Reserve and Russell’s Reserve Rye, are screen printed on the bottle above the parchment label allowing more light to shine through highlighting the beautiful color of the whiskies.
“Small batch bourbons and high interest rye products are broadening the appeal of the bourbon category outside the traditional “bourbon belt” (Southern and Midwestern U.S.),” added Andy Nash, Global Marketing Director for Wild Turkey, Pernod Ricard USA. “This high-end segment is growing at double-digit rates and is driving overall growth of the bourbon category. We have two of the best products created by the most recognized and revered distiller team in the industry – Jimmy and Eddie Russell. We know our products are superior. It is imperative that the packages we present to the trade and consumers are befitting the products themselves.” Nash concludes, “The new Russell’s Reserve Bourbon and Rye packages are elegant, striking and very impressive. We believe we have achieved our goal and created the perfect look for our Russell’s Reserve whiskies.”
Both Russell’s Reserve and Russell’s Reserve Rye are available in 750ml only and retail for a suggested price of $24.99 each.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine supplier in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the co-leader of the global spirits and wine industry. The company is primarily focused on the high-margin segment of the industry, and has a leading premium brand in virtually all key spirits and wine categories. Our prestigious spirit brands include ABSOLUT® VODKA, Beefeater® Gin, Chivas Regal® Scotch, Hiram Walker® Liqueurs, Jameson® Irish Whiskey, Kahlúa® Coffee Liqueur, Malibu® Flavored Rum, Martell® Cognac, Seagram's® Extra Dry Gin, The Glenlivet® Single Malt Scotch Whisky and Wild Turkey® Bourbon. Our superior wine brands include Jacob's Creek® from Australia, Brancott Estate® from New Zealand, Campo Viejo® from Spain and Mumm Napa® from the United States. Our exquisite Champagne brands include G.H. Mumm™ and Perrier Jouët®.
The company is based in Purchase, New York, and has more than 900 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit www.acceptresponsibility.org.