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Pernod Ricard USA Assumes U.S. Distribution of V&S Brands
Purchase, N.Y., October 1, 2008 – Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced that it has assumed full responsibility for the distribution of the iconic ABSOLUT® Vodka brand in the U.S.
The move follows the July acquisition of ABSOLUT owner, Vin & Sprit (V&S) Inc., by Pernod Ricard, as well as the subsequent early termination of a contract with Future Brands, a joint venture between V&S and Fortune Brands. Pernod Ricard USA also has begun distributing Plymouth Gin, Level Vodka and Frïs Vodka, each of which also had been distributed by Future Brands.
Commenting on the announcement, Paul Duffy, Chairman and CEO of Pernod Ricard USA, said, “Assuming complete responsibility for the leading premium vodka and imported spirit in the U.S. will make us an even more attractive partner to our customers, while also benefiting the rest of our premium portfolio.”
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.
In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Wild Turkey® Bourbon, Seagram’s Extra Dry Gin®, Beefeater® Gin, Martell® Cognac, Malibu® flavored Rum, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.