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Pernod Ricard USA Appoints Distributors/Brokers in 13 Markets
Move Reflects Pernod Ricard's Market Presence Following Allied Domecq Acquisition
White Plains, NY, Jan. 9, 2005 — Pernod Ricard USA today announced the latest in a series of distributor and broker appointments aimed at capitalizing on growth opportunities created by the acquisition of Allied Domecq. Following are details of the appointments, which cover 13 markets:
- Young's Market Company, known for its strength in the Western U.S., is appointed as the distributor for Pernod Ricard's full line of spirits and wine brands in California and Hawaii, effective Feb.1, 2006. The appointment reflects Young's consistent performance in the critical California market, where their entrepreneurial spirit has helped to build Pernod Ricard's premium portfolio. Young's Market Company also has been selected to represent Pernod Ricard's brands in Alaska, Idaho, Montana, Oregon, Utah, Washington and Wyoming.
- Southern Wine & Spirits (SWS), the nation's largest spirits and wine wholesaler, will represent Pernod Ricard USA's full line in Maine, New Hampshire and Vermont. The appointment further strengthens the relationship between the two companies, which was solidified last month when SWS was named to represent Pernod Ricard USA's full line of spirits and wine brands in Florida, Illinois, Metropolitan New York, Upstate New York, Kentucky, Nevada, New Mexico, South Carolina, North Carolina, Virginia and West Virginia.
- United Liquors, Ltd. has been selected to represent the Pernod Ricard brands acquired from Allied Domecq in Massachusetts, effective immediately. Massachusetts is a key market for Pernod Ricard USA's expanded portfolio.
Michel Bord, Chairman and CEO of Pernod Ricard USA, said the appointments "reflect the proven track records of these distributors and brokers in local markets, as well as their excellent execution capabilities. Our strengthened relationships will support the long-term growth strategies of Pernod Ricard USA's brands," he said.
Today's announcements reinforce the company's new role as a major player in the global beverage alcohol industry, Bord said. Following the acquisition of Allied Domecq, Pernod Ricard is now the world's second largest spirits company, and the third largest global wine company. Pernod Ricard USA's business has more than doubled, with such prominent brands as Kahlua, Malibu, Stolichnaya, Beefeater, Hiram Walker, Perrier Jouët and Mumm joining a premium portfolio led by Chivas Regal, Jameson, Martell, The Glenlivet, Wild Turkey and Seagram Gin. Pernod Ricard USA now ranks third in sales value and fourth in sales volume in the growing U.S. spirits market. The company has a strong track record of successfully integrating acquired brands and accelerating their growth, most notably with the portfolio obtained from the former Seagram Co.
The new distributor alignment complements Pernod Ricard USA's proprietary ACE program, which creates a unique way of working between the company and its distributors, according to Alain Barbet, President and Chief Operating Officer. "By leveraging our decentralized structure and entrepreneurial spirit, ACE enables us to creatively capitalize on opportunities with our target consumers," Barbet said. Concluded Bord: "Our distributor and broker network is the backbone of our success, and today's appointments — combined with our expanded premium portfolio, ACE, and our talented employees — will help us build a competitive advantage."
About Pernod Ricard USA
Pernod Ricard USA, based in White Plains, N.Y., is a leading producer, importer and
marketer of prized spirits and wine brands in the United States and is one of the fastest
growing subsidiaries of the world's #2 spirits company, Paris, France-based Pernod
Ricard, S.A. The completion of Pernod Ricard's acquisition of Allied Domecq in 2005
vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the
company's sales value and market share. The company is now the third largest in the
U.S. spirits industry by sales value and the fourth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlua®, Chivas Regal® Scotch whisky,
Seagram's® Extra Dry Gin, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson®
Irish Whiskey, The Glenlivet® Single Malt Scotch whisky, Wild Turkey® Bourbon,
Beefeater® Gin, Hiram Walker™ Liqueurs, Martell™ Cognac, as well as Jacob's Creek®
and Brancott® wines, Champagne Perrier Jouët®, Champagne Mumm and Mumm Napa™
wines, and Pernod® and Ricard®.
Enjoy Pernod Ricard's brands responsibly and in moderation.