Press Releases
Jameson® Irish Whiskey Reserve Line Debuts An Elegant New Look and Two Superior New Products
Jameson Gold Reserve and Jameson Rarest Vintage Reserve Join The Jameson Family
PURCHASE, NY (March 17, 2008) – Jameson Irish Whiskey, one of the fastest growing spirits brands in the United States, the Irish Whiskey market leader, and the primary driver of the category’s growth is updating and expanding its renowned Reserve line of Whiskeys with new packaging and the addition of two new products; Jameson® Gold Reserve and Jameson® Rarest Vintage Reserve.
Handsome new packaging will debut across all four reserve products in the range – Jameson® 12 Year Old Special Reserve, Jameson® 18 Year Old Limited Reserve, Jameson Gold Reserve and Jameson Rarest Vintage Reserve. The elegant new look creates a unified family look while reinforcing the premium credentials the brand has earned as the top selling Irish Whiskey in the world.
“The product in the bottle is still the same superior quality whiskey Jameson has been producing since the distillery opened in 1780. We wanted to update the packaging to be more reflective of the quality and heritage of the whiskey itself while establishing a family look that helps our consumers identify the Jameson range at retail and on-premise.” said Wayne Hartunian, Brand Director for Jameson, Pernod Ricard USA.
In addition to the packaging update, Jameson is adding two new high-end reserves to the family. Jameson Gold Reserve is a unique blend of three whiskeys of advanced years, one of which is matured in virgin oak barrels lending a satisfying complexity and honey toasted sweetness. Jameson Gold Reserve will retail for a suggested price of $60 for a 750ml. Jameson Rarest Vintage Reserve, officially released to the market in January 2008, is Jameson’s ultimate blend of the distillery’s oldest and rarest vintages. It is an extraordinary whiskey crafted by Jameson’s four distillery Masters to represent the ultimate in distilling excellence and a true expression of Jameson craftsmanship. Jameson Rarest Vintage Reserve will retail for a suggested price of $250 per bottle.
Rounding out the Reserve line is Jameson 12 Year Old Special Reserve a premium blend of special reserves aged for a minimum of 12 years and Jameson 18 Year Old Limited Reserve, an exceptionally balanced whiskey created from no fewer than three poised whiskeys and matured for not less than 18 years in American bourbon and oloroso sherry casks. These superior whiskeys have suggested retail prices of $35 and $85 per 750ml respectively.
“Irish Whiskey is the fastest growing spirits category in the U.S. and research shows that consumers look to higher end products as affordable indulgences,” adds Hartunian. “With Jameson being the number one Irish Whiskey by far, it makes sense that we offer products that allow our loyal consumers and whiskey aficionados the opportunity to experience the ultimate in Irish Whiskey through the Jameson Reserve family of whiskeys. The New Gold Reserve and Rarest Vintage Reserve along with the elegant new packaging across the full reserve line, present our trade partners a full range of superior Irish whiskeys from Jameson – a renowned and revered distiller – to offer their customers.
Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: http://www.acceptresponsibility.org.
About Jameson® Irish Whiskey
The Irish whiskey category is growing faster in popularity than any other spirit in the United States. This growth is driven primarily by one brand – Jameson Irish Whiskey. The world’s number one Irish whiskey, Jameson has become synonymous with Irish whiskey and represents more than 60% share of the category. Made with the finest ingredients, it has been produced in Ireland according to the highest standards since 1780. Jameson Irish Whiskey is imported by Pernod Ricard USA. Jameson was recently named one of the top 3 healthiest spirits brands in the U.S. in a recent industry analysis published in the International Wine & Spirits Record (Source – IWSR Study, June 2007).
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world’s #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard’s acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company’s sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlúa® Liqueur, Chivas Regal® Scotch Whisky, Seagram's Extra Dry Gin®, Malibu® flavored Rum, Stolichnaya® Vodkas, Jameson® Irish Whiskey, The Glenlivet® Single Malt Scotch Whisky, Wild Turkey® Bourbon, Beefeater® Gin, Hiram Walker® Liqueurs and Martell™ Cognac, as well as Jacob's Creek® and Brancott Estate® wines, Perrier-Jouët® Champagne, GH Mumm® Champagne and Mumm Napa® wines, and Pernod® and Ricard® Liquors.