Press Releases
Perrier-Jouėt® Reveals What Women Want
New Study By Leading Luxury Champagne Finds That Valentine's Day is the Perfect Day to Toast the One You Love
Feb. 2, 2009 — A recent study of U.S. adult women revealed that when it comes to Valentine's Day, nothing celebrates the one you love better than champagne. An overwhelming 40 percent of women aged 21 and up in relationships admitted that not only does champagne make the special day more romantic, but it is also the most romantic drink to enjoy with that special someone.
The survey, conducted by Harris Interactive® on behalf of Perrier-Jouėt®, asked what type of drink women in relationships would like to share with their significant other on Valentine's Day. The number one choice was champagne with 31 percent of the vote! This result overwhelmingly beat out rum, which received only 10 percent of the vote and beer and tequila, which both received 8 percent.
Not surprisingly, among these women, 16 percent revealed that they would like their significant other to give them a bottle of champagne on Valentine's Day, with 12 percent even going as far as to say that no Valentine's Day would be complete without a fantastic bottle of champagne.
"While flowers and candy remain popular among women, the consensus is that champagne seems to add an element of romance not easily found in other gifts," said Stephen Brauer, General Manager, Pernod Ricard USA Wines. "These survey findings reaffirmed what we at Perrier-Jouėt have known all along: nothing celebrates the beauty and elegance of the special person in your life like a bottle of champagne. Perrier-Jouėt is the embodiment of a woman's beauty and elegance and has a rich tradition of luxury that can be shared by everyone."
About the Survey:
This survey was conducted online within the United States by Harris Interactive on behalf of Perrier-Jouėt between January 9, 2009 and January 13, 2009 among 1,140 adult women ages 21+ of whom 854 are in a relationship. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Angie Babooian /Enjoli Duval.
About Perrier-Jouėt:
Since 1811, the House of Perrier-Jouėt, has continued a rich winemaking tradition composed through artistry, craftsmanship and a taste of excellence. The brand has been an avant-garde leader in the Champagne industry and in the 1880's, were the first to introduce 'Dry' champagne, now known as 'Brut.' The house's flagship cuvee, Perrier-Jouėt Fleur de Champagne, have come to symbolize Perrier-Jouėt, the house that embraced the Belle Epoque and Art Nouveau, its artistic counterpart, as a way of life.
About Pernod Ricard
USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.
In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Wild Turkey® Bourbon, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu® flavored Rum, Kahlśa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouėt® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.