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AT PERNOD RICARD, WE CREATE THE MOMENTS THAT MAKE LIFE WORTH LIVING.

Our brand is not just one you buy, it is one you experience. And that experience is best summed up in one word – conviviality. Conviviality is about how we do business – bringing our passion to work every day and living by our values of openness, simplicity, collaboration and entrepreneurship. It’s the spirit that our founder, Paul Ricard, lived by when he went door-to-door and bar-to-bar, selling his spirits and making a new friend every day.

 
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WE ARE THE WORLD CO-LEADERS IN WINE + SPIRITS

and the leader in premium wine and spirits with the most comprehensive portfolio in the industry. We have transformed our organization around experiences of conviviality, placing the consumer at the heart of our new business model. Our consumer-focused strategy, based on four accelerators including innovation and digital acceleration, is the bedrock of our current business momentum and future success. From the launch of new products like Jameson Caskmates and Martell Blue Swift, to the growth of products like Lillet, Smooth Ambler and Monkey 47 in our New Brand Ventures portfolio, we are constantly innovating to ensure our customers have the right spirit to match every moment of conviviality.  We hope you’ll be inspired to join us in spreading some much-needed conviviality across the U.S.—and the world!

 
 
 

OUR LEADERSHIP