PERNOD RICARD USA IS COMMITTED TO A CONSUMER-CENTRIC APPROACH TO GROWTH AND INNOVATION.
We align our consumers’ aspirations, the most comprehensive portfolio in the industry and our innovative capabilities to constantly design and develop new products, new services and new experiences.
PRODUCT INNOVATION
We love pushing the boundaries of product categories to develop new genres, new flavors, and new sensory experiences.
ABSOLUT WATERMELON
Bringing you that watermelon sweetness with zero added sugar, Absolut Watermelon is without a doubt our new summer favorite. The refreshing taste of sweet watermelon makes it an easy-to-mix must have, perfect for backyard parties or front porch chilling alike. With Absolut Watermelon you are nearly there, drink in hand. Just add soda or tonic, serve in a highball glass or bring a pitcher for your friends to enjoy the liquid summer vibes of Absolut.
MALIBU WATERMELON
Sip on a slice of summer with Malibu’s newest flavor, Malibu Watermelon! The sunniest spirit for impromptu outdoor hangs and perfect partner for flavorful cocktails, Malibu Watermelon packs a fruity burst of watermelon flavor with notes of smooth, tropical Caribbean Rum.
THE GLENLIVET CARIBBEAN RESERVE
A single malt with a bold, tropical twist. To create whisky with a tropical feel, our makers finished a portion of our whisky in barrels that previously held Caribbean rum. The result is a well balanced and exceptionally smooth whisky. It features the sweet and tropical fruit flavor notes of banana, mango, starfruit, and papaya.
JAMESON COLD BREW
Jameson Cold Brew combines the smooth taste of triple distilled Jameson and the richness of natural cold brew coffee flavor into one bottle. This is a perfectly balanced combination of our smooth Irish Whiskey with hints of toasted oak, dark chocolate and a rich coffee aroma.
VENTURE ARMS
We partner with and invest in brands and startups that deliver innovative products, services and experiences to help us redefine the future of conviviality.
NEW BRAND VENTURES
We are constantly searching for new brands that will excite our customers and deepen our portfolio of world-class wines and spirits. These emerging brands are part of Pernod Ricard’s New Brand Ventures portfolio.
CONVIVIALITE VENTURES
Created in 2017, Convivialité Ventures is the venture arm of Pernod Ricard. By nurturing entrepreneurship, we play a key role in the development of innovative and inspiring new offerings that not only embrace, but also shape the evolution of socializing.