PERNOD RICARD USA IS COMMITTED TO A CONSUMER-CENTRIC APPROACH TO GROWTH AND INNOVATION.
We align our consumers’ aspirations, the most comprehensive portfolio in the industry and our innovative capabilities to constantly design and develop new products, new services and new experiences.
We love pushing the boundaries of product categories to develop new genres, new flavors, and new sensory experiences.
Emerging from a conversation between our head distiller and the head brewer of Cork’s Franciscan Well Brewery, Jameson Caskmates isfinished in stout-seasoned whiskey casks.
MARTELL BLUE SWIFT
The first-ever spirit drink made of cognac VSOP and finished in bourbon casks.
Absolut Lime is made exclusively from natural ingredients, and unlike some other flavored vodkas, it doesn’t contain any added sugar.
THE GLENLIVET FOUNDER’S RESERVE
When George Smith began distilling, The Glenlivet had no age statements. He selected whiskey from casks of a range of ages. We have replicated this freedom with The Glenlivet Founder’s Reserve, selecting whiskey from a variety of traditional aged oak casks.
We partner with and invest in brands and startups that deliver innovative products, services and experiences to help us redefine the future of conviviality.
NEW BRAND VENTURES
We are constantly searching for new brands that will excite our customers and deepen our portfolio of world-class wines and spirits. These emerging brands are part of Pernod Ricard’s New Brand Ventures portfolio.
Created in 2017, Convivialité Ventures is the venture arm of Pernod Ricard. By nurturing entrepreneurship, we play a key role in the development of innovative and inspiring new offerings that not only embrace, but also shape the evolution of socializing.
From Connected Bottles—which provide drink recipes and suggestions of where to go out with friends—to the first-ever connected cocktail library Opn, we constantly push the boundaries to deliver new experiences to our consumers.