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WE ARE PASSIONATE HOSTS AND RESPECTFUL GUESTS.

WE ASPIRE TO CREATE A MORE CONVIVIAL WORLD, A WORLD WITHOUT EXCESS. 

We are the custodians of a heritage, a history, a terroir that we need to pass on to future generations. There is no alternative but to promote sustainable growth on behalf of all our communities. Our mission is to generate value – value for all of our stakeholders  – so we can live in shared prosperity. It’s a prerequisite for our long-term performance. 

Sustainability & Responsibility is an integral part of what we do every day, it is at the heart of our “créateur de convivialité” tagline, our consumer-centric focus and our decentralised organization. It is one of our business priorities and our 18,500 employees bring it to life. Pernod Ricard supports the Sustainable Development Goals (SDGs) adopted by the United Nations for 2030 and we are proud to be the only organization in the beverage sector to have been recognized as a UN Global compact LEAD company. We are all committed and take actions to contribute to these goals and everyone in the Groups plays an active role.

 
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NURTURING TERROIR

Every one of our products takes its character from the land where it was grown. We nurture every terroir and its biodiversity and respond to the challenges of climate, to ensure quality ingredients now and for generations to come.

Our vineyards in Sonoma County and Napa Valley are 100% Certified Sustainable by the California Wine Growers Association. Our winemaking process is good for the environment, good for the community and good for grapes and wine.


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VALUING PEOPLE

Conviviality is about sharing warmth, care and respect for people everywhere. We treat everyone we work with as family, from our employees to the people in our supply chain.

Our Women, African-American, Asian Pacific Islander, Hispanic and LGBTQ Employee Resource Groups lead the charge within our company. We’re also driving change externally through brand affiliations that inspire acceptance and inclusion – like Absolut’s commitment to LGBTQ communities– and support of industry diversification initiatives like Women of the Vine and Spirits.

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CIRCULAR MAKING

We share a world of finite resources, under huge pressure. That’s why we make every effort to minimize waste at every step by imagining, producing and distributing our products and experiences in ways that optimize and help preserve natural resources.

Sustainability is at the core of our operations – from building water, energy and waste management efficiencies into our U.S.-based production to joining the global call to rethink the use of plastics across our business. Across the Group, 94% of our production sites are ISO 14001 certified.

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RESPONSIBLE HOSTING

Our products bring people together and serve a valuable role in society. We encourage responsible consumption of our products and fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change.

Our advertising follows strict rules that align with the DISCUS’ Code of Responsible Practices for Beverage Alcohol Advertising and Marketing. As a partner to the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be a part of the campaigns that have worked to produce a 29% reduction in underage drinking over the past 10 years.


 

RESPONSIB’ALL DAY

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Every year, Pernod Ricard employees from our 85 affiliates across the globe stop business for a day to engage in 100+ local community projects, setting aside their daily tasks to focus on bringing “good times from a good place.” This event reflects the spirit of convivialité at Pernod Ricard: employees share their best practices and provide a renewed boost to projects that have been developed throughout the year.

 

SUSTAINABILITY IN ACTION

CHECK OUT HOW OUR BRANDS ARE BRINGING OUR COMMITMENTS TO LIFE