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TRADE ADVOCACY

We believe that our relationship with the trade is invaluable and are committed not only to fostering it, but to actively contributing to it. We have proudly developed a robust offering of fun and engaging professional development programs and educational opportunities for our trade partners and our employees. We are committed to the highest standard of hospitality as natural extension of who we are: Creators of Conviviality.

 

BARSMARTS

The industry-leading online bartender education program. This acclaimed program provides comprehensive, engaging, results-driven online instruction.

Graduates of the BARSMARTS online program are invited to participate in BARSMARTS Advanced, a daylong session providing education and hands-on mixology instruction, plus testing and certification. 

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BARTENDER ADVOCACY CONVENTION

Bartender Advocacy Convention (BACON) is a portfolio driven thought leadership symposium led by the industry’s top talent, teaching best practices on three key trade pillars:

  • COCKTAILS

  • MANAGEMENT

  • CAREER

 

BRAND AMBASSADORS